a new layout suddenly didn't seem like enough anymore. i wanted a fresh start, a new beginning. 70percentpure turns five in september 2014, and i'm celebrating by moving to a self-hosted domain with a brand new set-up, layout and logo. if you wish to do so, you can bookmark my blog at WWW.70PERCENTPURE.BE to be directed to the new version. all my old posts from around here have been transferred there, too - so you'll find all the travel and design tips you've become used to over here.

firstly i'd like to thank MATTHIAS DECKX for helping me through the entire process, and designing the nicest home i could possibly imagine for my blog. he's not only a genius designer, but a sweetheart to boot. i highly recommend his services. but perhaps more importantly, i'd like to thank all of my dear, sweet, engaging, intelligent and funny readers, who have increasingly reached out to me over the past few years, and who have invariably enriched my life with helpful tips, encouraging comments, silly stories and happy encounters.

i've taken a bit of a break over the summer, and i admit i feel a lot better in a slower blogging rhythm these days - but you can rest assured that i still love this place (and the new one) more than ever, and i'm looking forward to another five years of sharing my favorite stories with you. i hope you'll follow along, so see you THERE!


you guys, i'm sorry i went m.i.a. on you for a couple of weeks. summer started out really hectic, with lots of cool projects and not enough time to enjoy the sunshine - even on the weekends. then it morphed into the laziest month of august i've ever known. i felt like i had burned through all of my energy and inspiration, and i truthfully needed a time out from everything. at one point, even instagram seemed like so much work - and i've never felt like that before. so a time-out is what i took, and it was the best decision i've made all year. it was so good to have some time to just think about upcoming projects, and not spend all my energy on 'keeping up'.

i also feel like i refuelled just in time to be able to face an incredible fall season. in about two weeks time, THE BOOK I WROTE ABOUT BLOGGING will arrive in book stores all around the country. i can't even tell you how excited that makes me. i've got plenty of workshops and presentations lined up for september, october and november - and it makes me so happy to think that i might be able to meet a lot of my readers there!

in terms of this blog, there's a particularly exciting change on the way - i finally decided to make the move to a self-hosted domain. of course this presented an awesome opportunity to tinker with the branding and layout, too. i can't wait to show you everything, and hopefully i'll be able to in a couple of weeks. i'm also working on a special style series that i will start once the new layout is up - i get butterflies thinking about that project.

in the meantime, i couldn't let september 1st pass by without an update from behind the scenes, right? there's a lot i can't quite share yet, so i decided to give you a peek of what was (and will hopefully continue to be for a couple more weeks) my summer uniform. an easy breezy MAISON SCOTCH dress with acapulco print, summer hat and glamorous sandals by miami-based designer CORINNA SAIAS - i'll sure miss this combo once the temperatures drop in geneva.

photos by stephanie duval // dress from MAISON SCOTCH // sandals by CORINNA SAIAS // hat from zara


i've always really liked dutch brand DENHAM. a couple of years ago i was fortunate enough to take a behind-the-scenes tour of their headquarters (a bit further down the prinsengracht) and interview their head designer. they have a really cool way of looking at fashion and denim - always rethinking denim heritage to modern classics with a twist.

so i already knew i love their designs, but i had no clue they were into coffee as well. around easter, i noticed a little denham boutique right down our street that i hadn't seen before. it turned out to be denham's showcase, service and coffee shop - strategically positioned to point shoppers and tourists the way to the denham men's and women's stores close-by.

we popped in for an espresso and a quick look around, and i fell hard for their 'double dutch' collaboration with amsterdam clothing boutique TENUE DE NIMES - a grey sweatshirt with a neat little scissor and stitch symbols print. if you have a denham jeans that needs repairing, this is also where you could have it fixed by one of the guys sitting behind the sewing machines in the shop window.

photos by stephanie duval
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