i've always been a fan of absolut. because of their brilliant ads - the first ones that made me actively think about advertising and the use of iconic products - and because their collabs with photographers, designers and artists have introduced me to some pretty spectactular creative minds. i'm truly sorry i can't make it to the absolut blank experience in brussels, where i would have loved to see the work of damien gernay. i hadn't heard of him, but you could say i pretty much fell in love with his aesthetic.
photos: gernay's proposal for the absolut blank campaign // damien gernay himself // dustdeluxe strukt chair // dustdeluxe barnum table